Make Your Business Uniquely Irresistible so You Can Make Money with Digital Products While You Sleep

Last night I was just about to set my phone down and close my eyes when suddenly it went “Cha-Ching” like an old cash-register, and I got so excited! My phone makes that sound each time an order is placed in my Etsy shop, so obviously it wasn’t time to sleep. It was time to get online and check out what was happening in my shop! To my startled surprise, I had just sold one of my digital products! Talk about timing! After all, today I want to talk to you about digital products and selling them while you sleep.

The Best Day Ever

Most of you already know my story, so you know that life is a blur right now. Nothing is easy, time doesn’t exist, and we are on one crazy roller-coaster ride trying to keep our heads above water. Originally, when I opened my business, I wanted to focus on custom wedding stationary and decor. Well, I’ve booked one wedding in one year, and it was my cousin. Outside of that amazing opportunity to create all her stationary, programs, welcome bags, guestbook, tablecloth, and signs, I’ve had a lot of interest in my enormous glitter banners and my Trophy Wife t-shirts. In addition to those products, I’ve started developing some new products that are slowly gaining in popularity: printable unplugged wedding signs, printable social media hashtag signs, and some printable wedding invitation suites.

Unplugged_Wedding_Frame2 Flower_Wreath_Invite_1_MU1 Customizable_SocialMedia_Frame2

So why the shift between custom wedding stationary and decor to printable stationary and decor? Well,because digital products are selling right now. Everyone wants what they want, when they want it. They want the instant gratification that comes with the ability to download a digital product as soon as they make the purchase. People want to go shopping in their pajamas and get the product before they head to bed. And moreover, people want to pay less for products that rock!

People want to go shopping in their pajamas and get the product before they head to bed.

Adding digital products to my business has already begun to make a difference in my business success. I’ve had bunches of people liking my shop and favoriting my printable products. It’s gotten more eyes on my small business. However, they aren’t selling! I know these products are great or people wouldn’t be taking the time to check them out, to favorite them, to like them on Facebook, or to heart them on Instagram, but what am I doing wrong? They just aren’t selling like I want them to, and they aren’t making me the money I need to to fill in the gaps between the full on custom wedding design that I do. I’d say I need to adjust my strategy!

So what do I do when I need to adjust my strategy?
I turn to some amazing entrepreneurs and their expertise, that’s what!

In this case, I’m turning to April Bowles-Olin, whom I just adore. Why you ask? For two reasons:

  1. April is successful at selling digital products (I’ve bought some of them!)
  2. April is going to be at CreativeLive teaching two classes in November! One is Create Digital Products that Sell While You Sleep and the other is Make Your Creative Business Uniquely Irresistible.

I could not be any more excited! This woman knows what she is talking about. I just know that with her help, I am about to take Pretty Much to all new heights. Get ready because great new things are coming soon. I’ve already RSVP’d, cleared my schedule, and set my reminders because when April teaches, you have to listen. When you have an opportunity to learn from April, you take it!

In April’s class I am hoping to learn several great things, but I really hope to learn about better copy-writing and better marketing for my products. I want to find out what would take my products from good to great. Where could I make some changes in order to get better results? April talks about digital products making it possible to target more markets, help us make more money without working longer hours and price our handmade products higher. I want to learn everything I can about all of this, so that digital products can help me on my way to success and freedom.

Are you ready to make your creative work more lucrative, stable, and sustainable in the long-term? Join April Bowles-Olin for an introduction to digital products and how they can enhance your creative business. This course will show you how to produce and position viable products for generating multiple revenue streams and passive income. RSVP right here to watch it live and get access to the workbook for FREE. This post is part of the Create Digital Products blog tour.


So, are you in? I sure hope so! I cannot wait for this class because I just know it’s going to be worth every second. If you are interested, you can check out April’s blog at Even better, you can follow along on our blog tour too!

Hope to see you in the course chat-room on November 10-12th!

Monday’s Are Magical

Mondays are MagicalIt’s been a few weeks since I posted up a Monday’s are Magical post. I really had intended to put one out soon, but sometimes when life is good, you just have to spend your time soaking it up!

The last couple weeks have been pretty magical in general. I’ve found new sources for canvas tote bags, and the new bags are even stronger and more durable than the last bags, plus they are white, and the straps are longer. They hang so nicely! They are really taking the glitter well, and they look so sharp! Here is a sample tote I created out of pure excitement:

Love Tote With the new glitter and foil coming in, I was inspired to create some t-shirts. At first I started with a prototype using a t-shirt I had in my closet. Unfortunately, I don’t think Old Navy would appreciate me selling their shirts, so when I discovered how many people loved the prototype, I ended up sourcing t-shirts for the shop. The initial response was so overwhelming, that I was able to offer a discount for the entire group! That’s pretty fantastic! The shirts will be in this week so that I can begin working on the orders, but in the meantime, here I am in the prototype:

Trophy Wife T-shirtThings just keep getting better and better. I’ve had a ton of inquiries in the Etsy shop, and just last night, I got a really big surprise. I’m not an INTERNATIONAL seller having made my first sale to a sweet lady in Australia last night. Apparently, I’m kind of a big deal! I could not be more excited about that! I practically had to pinch myself because some days it’s hard to believe that this is real life and that I left my 9-5 for this amazing life!

As you may have read yesterday, I just announced a new project collaboration with a Sweet lady named Sarah who lives in the Nashville area. Her adorable shop, With Love Paper Goods, is so much fun! The two of us will be teaming up to bring you 28 Days of Adding Happiness, because everyone knows we can always choose to be even happier than we are. It’s a project that is so dear to my heart, and I can’t wait to start sharing the series with you next week!

28 Days of Adding HappinessOf course, I am still working with Josephine over at Courage & Dash as a guest blogger. The latest DIY will be up really soon. It’s a fun one, so you will have to head over to her blog because you won’t want to miss it!

Lastly (is that a word?), I am really looking forward to Friday night. While the rest of you are sleeping in your beds, I’ll be flying above your heads on my way to Florida. The Mr and I are taking another trip to Walt Disney World. This year we have a lot to celebrate: 1) Our One Year Anniversary, 2)The success of Pretty Much as well as the new beginnings we have both started between school and work. and finally, 3) Over a year has gone by since my symptoms began, and now, although I still have a lot of trouble walking, driving, and generally doing everyday things, I’m on the mend and feel like life is finally getting back to normal, so we will be celebrating progress. His cousin, Krista, who was also one of my bridesmaids, is coming too. I cannot wait to celebrate with her over her first Disney trip. It’s always such a fun experience to be with somebody for their first time there!

Well, I hope you all have a wonderful week! All my love!